Tell us about your career at HELLO! Magazine, and how you got into styling?
I’ve always felt a serious passion for beauty, fashion and style…my career over the years at Estee Lauder Companies and on luxury brands such as Marc Jacobs and Chloe really cemented that love. 12 years in media & marketing roles inspired me to take on a newly created role at HELLO! Magazine as Fashion and Beauty Director where we re-styled all the fashion and beauty pages, introduced new luxe fashion shoots as well as editing all the latest watches and jewellery trends. And of course I had my weekly edit of all the must-have style trends, social events to attend and beauty products to trial on my HELLO! LOVES page.
We partnered with celebrities and brands to create exclusive engaging content in magazine and across all HELLO!’s social media channels. I worked with Citizen and Katherine Jenkins, Pandora and Tess Daly, L’Oreal and Davina McCall to name a few…and along the way interviewed personalities such as Lisa Snowdon, Geri Halliwell and Judy Murray to help support their latest ventures, brand work or charities.
Leaving corporate life was a challenge but I knew it was time to give something back using my skill set. My mission was to carry out more charity work (for Look Good Feel Better and The Good Grief Trust) and help others to look their best to be their best through colour and style; corporate women, my VIP network and local women in SW London. My aim was to build a styling business that was flexible to help me juggle the demands of having a young family (I have two girls; 3 and 8 years old) and as a qualified Personal Stylist and Make Up Artist it was time to set up my own Personal Styling business CHARLOTTE LOVES…and I haven’t looked back since!
What are the 3 style rules you live by?
Live your life in colour. 55% of first impressions are based on what you look like, go for it. Every day.
Have fun with fashion – be brave, try new things, don’t let others judge you.
Know how to edit and mix high end with high street. (Most people wear 20% of their wardrobe 80% of the time, don’t get stuck in this rut).
Can I have a fourth – have a tailor on speed dial and only buy flattering shapewear (ok so that’s 5).
You are the colour expert - any recommendations for people who are nervous about adding colour to their wardrobe?
Ensure you understand your skin tone, is it warm (yellow undertones or cool (pink undertones)?
Take a good look at pictures of yourself in different colours. My winning formula with clients is to send them a deck of photographs from their wardrobe edit so they can see for themselves how much younger and healthier they are in their correct colours. In particular compare how your skin looks in black vs your true yellow. I adore yellow for it’s uplifting properties, it’s the colour of confidence, self esteem and optimism – my best tip if you’re afraid of colour is to start with yellow as you’ll gain the most impact – you will be amazed at how you feel and how positively people respond to you in yellow.
Who are you inspired by on Instagram?
Kat from @Doesmybumlook40 – she has FUN with fashion and is hilarious to boot.
My style twin @clairemcnestrystyling – it’s so important to share the journey with other stylists…we started out as NCT friends and are travelling the winding ‘style’ road together.
All the insta-style mums, who like me who are constantly juggling kids, school runs, clients, insta-style shots, events and managing the house (and quite often managing the husbands!). They inspire me every day to keep my passion alive. There are too many to mention but I adore Zoe @dresslikeamum (below) and Tamsin @anchormum. I once asked Zoe (@dresslikeamum) if she was EVER grumpy – she said, ‘life is too short for grumpy’. I LOVE that approach!
What’s on your shopping Wish List for 2017?
I need to add in more pieces from Parker New York and Perseverance London (a new East London based fashion brand that blends intricate lace and delicate fabrics with a tough modern attitude) who I discovered this year. I want to update my summer wardrobe with some play suits from Pampelone Clothing (below)
For the school run I need a new cross body bag (I quite fancy your new styles Davina!) and quite frankly I must buy some Air and Grace HULA espadrilles (below) as they’ve been on my list for months. Their moto is ‘made beautiful for busy feet’ which is exactly what I’m after, beautiful busy feet!
What are your top 3 tips for looking stylish on a budget?
OK, here goes (sorry there are 4):
eBay – you can set up alerts on eBay for when your favourite brand and size get listed!
TK Maxx – pick up designer clothes at a fraction of the price and always buy 3 or 4 pieces in your perfect colours – a fab way of layering in your best colours on a budget.
Frock swaps – local events or swap with friends – share the love.
Buy in the sales and tailor, tailor, tailor…you’ll always look stylish if something fits well.
What are your tips for day to evening dressing?
I have always believed in wearing something fabulous all day long – why save things till the evening or for best (obviously this tip doesn’t count if it’s a gala dinner or ball).
But if I have to be specific (!) a stylish maxi (like the Ridley London one below) can totally transition you from day to night, especially if it’s nipped in at the waist. A dramatic pattern helps too. Pack a gold clutch or cross body in your daytime tote to update the look for after dark.
And finally, what’s the most worn item in your wardrobe and why?
Do you want the truth? My Wonderbra Ultimate Strapless bra in nude. You can’t wear this seasons cold shoulder tops and ruffle bardots without it! It’s a life changing tip for the bigger busted beauties amongst us.
Charlotte wearing our Black and Natural Panama with Ivory Band, from the Holiday Collection.
For Styling, wardrobe edit, colour consultations and body shape analysis as well as personal shopping: www.charlotteloves.co.uk