One question people always want to know is 'Where are your hats made?'
We work with one of the oldest hat making factories in Luton. Ian's family have been making hats at this factory since 1889, making it one of the oldest hat making factories in the UK.
Below: At the felt suppliers in Luton, choosing the felts for AW17:
The felt Capelines (above) are taken to the factory to be blocked on industrial metal hat blocks:
Blocking them on these heavy-duty metal blocks, rather than traditional wooden blocks by hand, ensures that the Fedoras keep their shape better, and are more resilient to wear and tear.
One blocked, the hats are then sent to London to be finished off by hand by us with Grosgrain ribbon and beads or embroidery.
In a world where everything we buy seems to be made on the other side of the world, we are proud to work with such a reputable well-established company, who are keeping these traditional methods of manufacture going. Not to mention the amazing quality of Fedora hats they produce!
Below: Ian, the self-proclaimed Madhatter shows us around the showroom in Luton:
The finished product:
Shop the Fedora range here